commercial photographer west yorkshire

Imran Khan is a Yorkshire based photographer with a real passion for product photography.

Product photography is a critical component of any business that sells physical products. It is the art of capturing images of products in such a way that they look attractive and appealing to potential buyers. It plays a vital role in attracting customers and increasing sales.

Product photography helps to create a visual identity for the product and the brand. It conveys the brand’s message and values and helps to differentiate it from its competitors. It also helps to build trust and credibility with customers. High-quality product photographs give the impression of professionalism and attention to detail, which can help to convince customers that the product is of high quality and worth the investment.

Imran has over 20 years of knowledge and experience in using photography to provoke an emotion in the customer.

Good product photography can have a number of psychological effects on potential buyers. Here are a few examples:

1. Attraction: Good product photography can make a product look attractive and desirable, which can make potential buyers more likely to consider purchasing it. When a product is presented in an appealing way, it can trigger an emotional response in the viewer that makes them more likely to feel positively about the product.
2. Trust: High-quality product photography can also help build trust between the buyer and the seller. When a product is presented in a professional and polished way, it can convey a sense of reliability and professionalism, which can make potential buyers more likely to trust the brand and be willing to purchase from them.
3. Engagement: Good product photography can also engage the viewer and draw them into the product. This can be achieved through the use of interesting angles, creative lighting, and other techniques that make the product look more compelling and engaging. When a potential buyer is engaged with a product, they are more likely to spend time considering it and imagining themselves using it, which can increase the likelihood of a sale.
4. Memory retention: Product photography that is well executed can make the product stand out in the viewer’s memory. This is because the brain processes visual information more quickly and effectively than text or verbal information. By using high-quality images to showcase a product, a brand can increase the likelihood that the product will be remembered and recognized later on.

Overall, good product photography can have a significant impact on a potential buyer’s psychology, making them more likely to engage with the product, consider purchasing it, and remember it later on.

Get in touch to give your products the premium make-over.